Lumen
Year of creation: 2013
HQ: London, United Kingdom
Clients: Adidas, Tesco, British Gas
Founders: Rob Stevens, Mike Follett
https://www.lumen-research.com
Eye tracking technology for the understanding and optimization of digital ads
Media & Brand AwarenessThey then use this data to create predictive models of attention. These predictions are then deployed either through a measurement tag, custom bidding algorithm or creative testing systems.